20 kg Minimum order per SKU
500+ units stick · 800+ pressed powder
30 days Briefing to first sample
10 days Batch production
from arrival of raw materials
40+ Successful partner brands
since 2000

Licensed by Anvisa, IBAMA, CETESB, Civil Police, Federal Police and the Army (Brazil).

Any line can be formulated as clean beauty or vegan — and we never test on animals.

01

Facial care range

From daily skincare to concentrated actives. Niacinamide, hyaluronic acid, vitamin C, retinol and peptides — with stability and safety testing before any launch.

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  • Anti-acne
  • Anti-ageing
  • Brightening
  • Creams
  • Make-up removers
  • Moisturising gel
  • Scrubs
  • Moisturisers
  • Cleansing lotion
  • Liquid soap
  • Serum
  • Toners
02

Body care range

From everyday moisturisers to actives for specific areas. Gel, cream, lotion or oil — the base is chosen for the sensory experience the brand wants to deliver.

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  • Moisturisers
  • Depilatories
  • Scrubs
  • Massage products
03

Hair care range

Cleansing, conditioning, hydration and finishing. The same discipline around actives and stability as the other lines, with the formulation tuned to hair type.

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  • Shampoo
  • Conditioner
  • Hair mask
  • Leave-in
  • Hair oil
  • Styling gel
04

Make-up

Pigmentation and colour matching across skin undertones, with colour stability through use — a critical variable in a visual product. We also produce multifunctional products with sun protection: SPF 50 tested on our own stick and tinted foundation bases.

  • stick · from 500 units
  • pressed powder · from 800 units
  • SPF 50 · tested on our own base
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  • Tinted foundations
  • Pressed powders
  • Sticks
05

Anvisa registration

From the technical dossier to prior notification or full registration with Anvisa, depending on how the product is classified. We work with regulatory specialists — less time between a finished formula and commercial release in Brazil.

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Production capabilities

Capabilities by line

Formats we produce in each product category.

FormatFacialBodyMake-upHair
Cream
Gel
Serum
Oil
Soap liquid · barshampoo
Pressed powder800 units
Tinted foundation BB creamSPF 50
Stick500 units · SPF 50
Balmlip
Scrub

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Workflow

Our method

1

Briefing and scoping

NDA · concept · scope

What happens at this stage
  • Aligning expectations and brand positioning
  • Raw material survey
  • Product selection
2

Development and samples

Formula · stability · samples

What happens at this stage
  • Signing the manufacturing and confidentiality agreement
  • Defining the formula with consistent components for maximum accuracy
  • Packaging and label specification
  • Sending samples for approval
3

Quote, production and delivery

Filling · registration · logistics

What happens at this stage
  • Final quote approval
  • Raw material purchasing
  • Batch production
  • Logistics for shipping to the client

Up to 30 days from briefing to first sample · 10 business days of production, counted from the arrival of raw materials.

Frequently asked questions

Before you start, good questions

What is the minimum order quantity?

20 kg per SKU for products sold by weight. From 500 units for sticks and 800 units for pressed powder.

The minimum is per formula — a 20 kg batch is a single formula, not split across products. For formats counted by piece, the exact number depends on the packaging specified, which is what determines how much product fits in each unit. Samples are for approval, not resale.

How long from briefing to first sample?

Up to 30 days.

It depends on the complexity of the formulation. Customising an existing base formula is faster; developing from scratch may take additional time.

What is the total lead time from first approval to delivery?

10 business days of production, counted from the arrival of raw materials at the laboratory.

The total from approval onwards depends on the procurement lead time for the selected ingredients.

Do you work with existing formulas or only exclusive ones?

Mainly base formulas, customised for each project.

Actives, fragrance, texture, claims and packaging are adjusted per brand. This reduces technical risk and speeds up development. Where it makes sense for the project, we also formulate from scratch.

Do you supply packaging and labelling?

We specify; you buy.

We guide the packaging specification — material and compatibility with the formula. Buying the packaging stays with you and your suppliers, and the label is one you develop and send us finished; we do not act as a procurement desk. In production, we fill and label with the material delivered.

Does Hibiscus handle Anvisa registration?

Yes, with full regulatory support.

In partnership with regulatory affairs specialists — prior notification for products exempt from registration and, where applicable, the registration process for categories subject to it. This covers the Brazilian market; registration in the destination country is the importer's responsibility.

Do you work with new brands or only established companies?

Both — and much of what we produce is contract manufacturing for other manufacturers.

Companies that already manufacture and need a format or capacity they don't have in house, established brands extending a portfolio, and founders launching a first line. The 20 kg per SKU minimum applies to all of them — it's scale flexibility, not a size limit.

Is there a charge for samples?

Usually not — samples are generally free.

Specific cases may involve costs; those values are negotiated and agreed before any stage begins.

Do you serve clients outside São Paulo?

Yes — we sell across Brazil and we export.

We manufacture for brands in other states and for clients abroad. Logistics and terms are agreed project by project.

What are the payment terms?

Agreed case by case.

Payment terms follow the maturity of the business relationship and are settled in each project.

Shall we turn your project into a product?

Tell us what you need.

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